We gave this release the “golden touch” which is why we chose to call it the Midas 1. Designed with gold plated lace grommets and a gold plated brick lace lock on top of a murdered out frame, visor and liner, the Midas 1 snapback has a unique high profile fit with a deeper crown built for any modern day king or queen.
In celebration of the Midas 1 release myself and our Lifestyle Brand Manager, Keeys, felt the need to pay a visit to one of NYC’s best kept secrets, Sincere Jewelry. Personal jeweler to some of NYC’s biggest hip hop celebs, Sincere is the only black jeweler to own his own business in the heart of Manhattan’s world famous Diamond District.
Photo I took of Keeys inside the Ace Hotel NYC
Photo I took of Keeys inside the Ace Hotel NYC
Photo I took of New York artist Ivan Orama inside the Ace Hotel NYC
Photo I took inside Sincere Jewler's Diamond District welding studio in New York City