Tasked with creating a thought leadership project for PointRoll to virally spread online, I spent a month researching the birth and evolution of digital advertising. After building out a highly detailed power point presentation and co-hosting a webinar for 100+ digital marketers, I worked with our in-house illustrator (Charlie Layton) to create an easy to digest info-graphic showcasing my research. PointRoll's PR agency released the infographic to the press and it intrigued Mashable so much that they wanted exclusive rights to be the first to publicly release it. Since then its release its been shared over six thousand times and picked up by several other ad tech related blogs and sites. 

 

Check out the Mashable article here: