Wireframe for BETA Site
This is the user flow wire frame I put together for our website BETA management system. For companies looking to control their BETA traffic and product launch audience I highly suggest using an online application called Prefinery. Their platfrom allowed us to control our wiatlist queue, send triggered emails, and setup a custom referral marketing system. This flow chart shows how user data traveled from our homepage to 6 other applications and into our BETA program.
Concept Sketches for BETA Website
Google Drawing of Finished BETA Site Concept
Final Design of BETA Site
(Designed and Developed by Pia Blumenthal)
Wireframe for Launch Site
Concept Sketches for Launch Site
Google Drawing of Launch Site Conept
Final Design for Adcade.com
Designed and Developed by Pia Blumenthal
Replacing Images with Auto Playing Video
Initially we had hi-res flat images of Adcade's creative software Epoch™, but I wanted to test the power of autoplaying video to bring the software to life. To do it I recorded our Director of Creative's screen while he built an animated ad from scratch. Then I transcoded the video recordings to GIFs, MP4s, and webm files so that the site remained responsive and the correct video file would play depending on the viewer's device.
This particular video showcases an entire ad being built start to finish.
This particular video showcases Epoch™'s real time multi-screen previewing ability.
This particular video showcases LightSpeed™, a complimentary Photoshop plugin with Epoch™, that allows you to easy convert PSDs into HTML5.